01
Frame the decision
Clarify the commercial objective, operational constraint, asset condition, and stakeholder expectation before analysis begins.
FalajPoint advisory
Move complex business and industrial decisions with confidence.
Strategic consulting for owners and professionals evaluating assets, partnerships, feasibility, recovery, and growth across Oman and the GCC.
28+ years
Asset management and industrial leadership
Oman and GCC
Regional business, project, and stakeholder context
Senior-led
Direct advisory from the principal consultant
Practical output
Studies, workshops, representation, and execution support
Advisory tracks
Choose the pathway that matches the decision pressure.
FalajPoint frames services around the outcome the client needs: investment confidence, asset recovery, partnership structure, or a practical growth route.
Capability map
Work starts with the business decision, then narrows into the right advisory track.
General consulting
Strategy formulation, coaching, presentations, and workshops.
Strategic investments
Investment guidance for new ventures, pivots, and expansions.
Business model development
Commercial logic, value proposition, and operating-model refinement.
Feasibility studies
Validate an investment
Pressure-test project viability, market logic, execution risk, and local banking requirements before capital is committed.
Feasibility view, risk map, and decision-ready project framing.
Turnaround solutions
Recover an underperforming asset
Diagnose operational, financial, and strategic pressure points, then define the path toward recovery and value protection.
Turnaround route, priority actions, and management discussion points.
Partnerships
Structure a partnership
Identify, evaluate, and shape partnership opportunities that expand capability, market access, and execution reach.
Partner profile, negotiation route, and meeting representation.
Business growth
Build for growth
Clarify the growth model, operating priorities, and strategic choices needed to improve market presence and long-term value.
Growth plan, business model refinement, and executive workshop agenda.
Process
A decision system, not a generic consulting sequence.
The work moves from question framing to evidence, recommendation, and delivery support so the output can be used in real meetings.
02
Test the evidence
Review market signals, technical information, project data, banking needs, and execution risk with a practical decision lens.
03
Build the route
Prepare the feasibility view, partnership path, turnaround plan, growth model, or investment recommendation.
04
Support delivery
Use workshops, presentations, meeting representation, and follow-up advisory to help the recommendation move into action.
Principal consultant
Senior asset, project, and operations perspective.
Ahmed Al Awfi
Technical depth shaped into executive-level guidance.
Advisory rooted in asset management, operations, feasibility, and the realities of moving industrial decisions through stakeholders.
Mr. Ahmed Al Awfi brings over 28 years of expertise in asset management, supported by academic credentials in Chemical Engineering and professional development in economics and finance in the USA, UK, and Switzerland.
His experience spans oil and gas, project and operations management, feasibility studies, monitoring and evaluation, instrumentation, control automation, and process control.
Asset management
28+ years of senior exposure
Technical foundation
Chemical engineering and process control
Business delivery
Studies, workshops, and representation
Testimonials
Regional leaders trust the process and the follow-through.
FalajPoint supports leadership moments where relationships, market context, technical judgment, and written recommendations all matter.
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Thank you for your assistance in establishing a strong partnership with a reputable Australian IT company for the Saudi market.
Sulafah Jabarti
CEO, ClearVision, Riyadh, KSA
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Thank you for the inspirational leadership that has guided my career planning and progression.
AbdulHakim Al-Qasmi
General Manager, Sohar Sulphur Fertilisers, Sohar, Oman
“
Your consultancy's dedication and structured approach in preparing a comprehensive submission for EDO, PDO, and the Ministry of Energy is truly commendable.
Salim Al-Jahhafi
Owner, Farha for Energy and Minerals, Muscat, Oman
Consultation request
Send the brief. Start with the decision that needs clarity.
Share the business challenge, asset question, project opportunity, or partnership need. The first response can shape the right route before a deeper engagement begins.
Strategic planning and feasibility questions
Asset performance and turnaround concerns
Partnership and investment opportunities
Office No. 14, Building No. 4045/1, Way 3850, Block 338, New Seeb, Wilayat Al-Seeb, Muscat
Secure consultation intake
Submissions are stored in the consultation CMS and routed to the FalajPoint team.